wgsn:
Harrods’ Great Gatsby-themed windows celebrate the release of the film - (finally!) premiering in Cannes this evening. WGSN store shot, London
Reblogged from WGSN Tumblr - Fashion Trend Forecasting & Analysis
INSIGHT: Bricks and clicks success at John Lewis reaches new heights
UK department store retailer John Lewis has announced that online sales passed the GBP1 billion (USD1.51 billion) mark for the first time last week on a rolling 52-week basis, a year ahead of the company’s own forecast and coinciding with the launch of a new multi-million pound web platform. Planet Retail interviewed John Lewis’ IT Director Paul Coby to discuss the drivers of success for the omni-channel retailer.
Written by Lisa Byfield-Green (@LisaByfG)
Click HERE to read the full article.
Reblogged from Planet Retail
Stowe Boyd: WOTD: Line-Busting
A new term: line-busting, which is the new retail tactic to get store associates to take orders and/or collect payments for goods anywhere on the store floor, using handheld wireless devices, like iPads. This gets the associates out from behind the cash registers and counters, and obsoletes that…
Reblogged from Stowe Boyd
Lynx Apollo Mission to the Moon!
Our installation teams distributed and assembled the space themed promotional stands for the Lynx Apollo promotion running across 20 Asda stores. The displays included cardboard Apollo space rockets, with LED lighting across the space rocket control panels and flooring. A desk in the style of a space ship control panel, a large promotional banner stand and a giant moon floor graphic.
We handed over to the assembed stands to the promotional teams along with ipads and promotional materials ready for them to start their day. The promotion was a big hit with the kids who were delighted to be considered for astronaut training whilst their parents filled out the competition details.
“As always, the teams working on the Lynx activity have done a fantastic job.” (Alison Brunt)
